Dedicated to wrap up your vision in a compelling story. We love to be the U in your sccess to inform, promote and develop your business.

Our services

Communication strategy & implementation

Craft a tailored communication strategy to elevate your brand and engage your audience. We find out the important goals of your organisation and how communication contributes to achieve them. Then we focus on the content, the process and the relationship. Ultimately you want to apply and monitor these plans consistently to make a lasting impact.

Video production & media creation

We are experts at producing high-quality videos and many other content types for your organisational, marketing and training  needs. Anybody can be an excellent storyteller. We are good at putting you, your brand and your message in the spotlight.

Project management

Ensure the successful delivery of your communication and media initiatives. Plan, execute, monitor, integrate the feedback and repeat. We really enjoy a creative approach but have learned long ago a solid system is crucial to constrain projects within time, budget and scope.

Consulting & coaching

Provide expert guidance and support to optimize your communication efforts. Flexibility and a team-orientated mindset are must-have at UMedia. Human creativity and emotional intelligence. We love to explain technical matters in the simplest way.  

Expertise

Strategic planning

Develop comprehensive communication strategies to achieve your business goals.

Impactful Video production

Create visually stunning and emotionally engaging video content. The aim is to make the client become the director in his own movie.

Effective Project Management

Deliver complex projects on time and within budget, leveraging a proven methodology and soft skills to manage a team.

Portfolio

The Chiesi bike challenge for World COPD Day (french)
#Eventreporting #videojournalist #interviews #healthcare

The Chiesi bike challenge for World COPD Day (dutch)
#Eventreporting #videojournalist #interview #healthcare

The bar.zoet Sunday breakfasts with friends
#Instagram #Teaser #30sec #steadycam #DJIOsmo

Belgian Respiratory Society: Lung rehabilitation website
#teaser #interviews #healthcare #graphics #animations

Circusol: Circular economy at Cloverleaf in Lummen.
#solarpower #dronevideo #horizon2020 #europeancommission

Circusol: Circular economy at Co-housing in Waasland
#solarpower #dronevideo #horizon2020 #europeancommission

Kempische Innovatieraad feat. Janssen Pharmaceuticals, Glacio, Biobest, Galaxy Studios, Thomas and more.

Image spot Afsprakenbeheer/Sanmax (now Appoint). #corporatevideo

Trailer Robbedoes: One happy family
#animation #comic #storytelling #gugabaul

KRC Genk TV: Interviews Europa League game in Besiktas #clubtv #videojournalist #sports

Scrnshts

Chiesi Before
Chiesi After
TEC7 Before
TEC7 After

My Projects

Learning & Development video series

TEC7 / Novatech / 2021-2023

Created 26 instructional videos in 4 languages fully explaining the ins and outs of all TEC7 products. Coordinating a team of 8 people this required a high level of project management of initiating, planning, executing and monitoring the workflow.

The output videos are for internal use only to train employees in 20+ countries. 

Marketing & Event videos

 Chiesi NV / Pharmaceuticals / 2014-2023

Created dozens of audiovisual productions for educational and marketing scientific purposes. For example:

  • Event report of the Climbing for Life event in France 2019 and Italy 2022

  • Corporate mailing campaigns 2015 - 2023 with video messages of representatives & graphical animations in Dutch and French

  • Event reporting of World COPD and World Asthma Day, Congresses, interviews with specialists, and much more

Circusol videos: Service-based business in Solar power

Circusol / European Commission

CIRCUSOL stands for "Circular Business Models for the Solar Power Industry". It is an Innovation Action project funded by the Horizon 2020 program of the European Commission. It brings together 15 partners from 7 European countries to develop and demonstrate business solutions for circular economy in the solar power sector.

President & General Manager

European Footvolley League / Sports federation / 2015-present

In 2018 Ulli became the first elected president of this European sports federation based in Switzerland. Uniting and coordinating our 16 member nations. As head of the Executive Committee also responsible for the daily management, the administration, the sports development, marketing and the annual competitive European Championship tournaments all over Europe.

Club TV Channel

KRC Genk / Sports club / 2007-2018

Started up the first club TV channel of this Belgian football club. Drafting a communication strategy and plan for each season. Creating a lot of content (videos & text) for the website, YouTube channel and social media channels. Conducting interviews in all languages with players, coaches and fans. Including some swift on the road editing against strict deadlines late at weekend nights.

Ulli Hulsmans

Experienced allround communication, marketing and creative media expert with a proven track record in strategic project management and impactful video production.

Ulli's expertise spans a wide range of industries, from overall manufacturing and production industries to pharmaceuticals and health services to business and ICT services or even government and non-profit organizations. His style is a mixture of a charismatic corporate philosopher with a playful heart and a diligent and meticulous craftsman that loves working on specifics in a dedicated team.

Works at the intersection of strategy, creativity and technology. Believer in freelancers who adapt and specialize in areas requiring human creativity and emotional intelligence.

In addition to his strategic prowess, Ulli is a talented video producer. He has a keen eye for visual storytelling, the technical expertise to bring ideas to life and to make people feel at ease and shine on the screen. Ulli's portfolio includes a diverse range of audiovisual content creation projects, from brand-building corporate videos to emotive social impact films that inspire change.

The backbone of UMedia is entrepreneur and creative multipass owner Ulli Hulsmans . But UMedia revolves around a network of amazing people, videojournalists, camera(wo)men and editors, animators, graphic designers, writers, translators, fans, etc. We prefer to call ourselves family.

Our Clients

Manufacturing / Industrial
Novatech | Pami kantoormeubelen | BergHoff Worldwide |Punch Powertrain | Glas Ceyssens | Omnibeton | Biobest | Laroy-Duvo | BioKorn | Hako Boringen | Van Laetem / Bell'Aroma | IDR-Belgium | A-Tech | Diametal | Waterzuivering Aquarius (NL) | Eurocork | Toplight | ThuisBest | Walkro | Johnson Controls | 2D-Company | Slegers NV | Silmaco NV ...

Services
AG Consult | De Lijn | Stad Hasselt | Provincie Limburg | Gemeente Heusden-Zolder | Xios Hogeschool | Jessa Ziekenhuis Hasselt | Chiesi NV | Pfizer Belgium | Boehringer Ingelheim | Belgische Vereniging voor Pneumologie | Kinepolis | Sanmax / Appmax | KRC Genk | ProMove | Rusk | EVM verzekeringen | Alliacta | Internationale Meubelgroep (NL) | Pilates | Wellness Company | Renault Hasselt | Waasland Shopping Center | Limtec/Antec ...

Interested?